2018 is shaping up to be the year of the woman. From the sweeping changes spurred by the #MeToo movement to the record number of women running for office, women are taking on some of our nation’s biggest issues. And so it should come as no surprise that in the retail industry, it’s no different.Many of retail’s most powerful women are gathering in Miami from April 16-18 for the 2018 Women in Retail Leadership Summit, which is produced annually by The Women in Retail Leadership Circle. The Summit is a one-of-a-kind opportunity for enterprise retail women in leadership to connect with their peers and build an empowering and supportive network of peers. This female-focused conference is designed to empower executives in their retail careers and provide a forum to have meaningful conversations on the industry’s biggest challenges, specifically those that women face. Summit sessions will cover the latest trends and technologies in the retail space, provide ample doses of inspiration from successful women retail leaders, and discuss how to build the retail leadership career you want.
In our rush to excel at work and at home, career development is often just one more thing on the to-do list that tends to get deprioritized.
It promises to be an information-packed few days, but we know you’ll want to make some time to put those sandals and resort wear to use on The Ritz-Carlton Key Biscayne’s exclusive five-mile barrier island beaches. With that in mind, we’ve identified a few key themes to focus in on over the Summit’s three days:
Despite holding half of all American professional-level jobs, women still only make 14.6% of the executive-level workforce and only 4.6% of Fortune 500’s CEO jobs. One way to change all that is by inspiring more women to pursue these kinds of careers, and to support them in their journey to the C-Suite by sharing the lessons learned by other women who have found success in retail leadership.In this vein, the Summit is providing a platform for three women CEOs (who all come from very different backgrounds) the opportunity to inspire the next generation of women in retail leadership:
In addition to showcasing the personal journeys of these inspirational retail leaders, the Summit has brought together three retail executives at the top of their game for a no-holds-barred conversation on what it really takes as a woman to build a successful retail leadership career. Don’t miss this opportunity to contribute to a frank conversation on the issues executive women struggle with and hard-won insights into how to overcome them.Add these sessions to your calendar and hear how some of retail’s most accomplished women leaders got to where they are today:
It can feel like a full-time job trying to stay on top of the ever-changing retail landscape. From finding opportunities to innovate to strategic brainstorming around your biggest organizational issues, this year’s Summit will provide several opportunities to learn new strategies that can help you transform your organization:
Customer loyalty, experiential marketing, and data optimization are just a few of the big retail trends that get a strategy deep-dive on the final day of the Summit.
To hear focused discussions of industry trends you should stay on top of, be sure to attend these sessions:
When was the last time you invested in building your career? In our rush to excel at work and at home, career development is often just one more thing on the to-do list that tends to get deprioritized. Of course, attending the Summit itself is an investment in your career. In addition, there are a few sessions that aim to help put your career growth front and center:
Make a point of attending these career development sessions and start making your career growth a priority:
We’re excited to be part of this year’s Women in Retail Leadership Summit. If you’re attending, we’d love the opportunity to talk with you about how to delight customers in an increasingly complex omnichannel retail environment. Schedule a meeting with one of our customer experience experts to see how we can partner to improve your post-purchase journey and inspire more loyalty.More women in retail:5 Badass Women In Retail (and Why We Love Them)Celebrating Women in Retail LeadershipJanie Yu of Fung Capital: Investing in the Future of Retail (video)Jenny Lefcourt of Freestyle Capital (video)
Erika Heald is a San Francisco-based marketing consultant. She helps technology and specialty food startups define their content marketing strategy to drive lead generation and customer loyalty.