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Post-purchase consumer journeys that drive revenue and exceed shopper expectations

Deliver engaging, on-brand post-purchase order tracking experiences that expand incremental revenue, reduce call center costs, and build loyalty.

Post-purchase consumer journeys that drive revenue and exceed shopper expectations

Drive engagement in all the moments that matter

Shoppers are highly engaged after completing a purchase. Offer an exceptional post-purchase experience through customizable, curated tracking pages to reinforce loyalty, enhance satisfaction, and drive repeat business.

50%
decrease in
call center costs

Free up your support team to focus on high-value inquiries by providing beautiful tracking pages that are updated automatically.

+10%
higher
conversion rates

Leverage cross-sell and upsell opportunities with contextual, relevant marketing messages in post-purchase communications.

3.2x
tracking page
visits per order

Take advantage of post-purchase moments when consumers are most engaged to build loyalty and foster additional purchases.

Anticipation. Relief. Joy!

Create memorable
post-purchase experiences

Contextual, branded tracking pages

Build beautifully branded tracking pages that can be completely customized based on an order's shipment status and consumer's locale.

Engaging post-purchase marketing

Use post-purchase touchpoints to deliver marketing assets and dynamic product recommendations to drive new revenue.

Proactive order status notifications

Keep consumers informed. Proactively message opted-in consumers with SMS order updates.

Shipment performance monitoring

Make sure your orders arrive on time. Investigate delivery exceptions and ensure smooth e-commerce operations.

Extend post-purchase to your website

Easily embed any element of your tracking page such as estimated delivery dates, marketing assets or product recommendations to any page on your website.

Graphic displaying delivery status tracking page with alerts triggers for just shipped, in-transit, delivered and exceptions statuses and different options for page layout options.
Screen graphic showing post-purchase touchpoints to deliver marketing assets and dynamic product recommendations for driving new revenue.
Picture of delivery box with Narvar track order status SMS text communications.
A pie chart showing the percentage of on time package delivery and undeliverable breakdown by reason.
Narvar tracking script for tracking carrier and packages being delivered.

“We really wanted best-in-class, so we looked for a company that provided a really good experience first and foremost.”

BILL QUINN

VP OF DIGITAL COMMERCE at HIBBETT SPORTS

Design bespoke and contextual consumer journeys

Use the self-serve track page editor to build unique experiences with complete brand control and flexibility.

A computer monitor with a shopping cart on it.

Provide the right experience at every step

Every moment is unique—encourage consumers to opt-in to notifications when items have just shipped, provide support if items are delayed or encourage new purchases when items are delivered.  

A blue and white globe with a small white dot in the center.

Customize tracking pages based on locale or brand

Create a personalized brand. A summer theme for one region, a cozy winter theme for another.

A blue and white graphic with three arrows pointing up.

Deliver highly-engaging marketing campaigns

Schedule seasonal and locale specific marketing campaigns and measure performance to drive additional revenue and engagement.

DESIGNED TO SCALE

The only operating system for post-purchase

Delivering great consumer journeys requires continuous improvements. Leverage advanced capabilities to extend tracking pages, improve logistics and resolve customer issues.

A woman wearing a headset and a yellow sweater.
A blue and white square with a black outline of a rectangle.

Extend ‘post-purchase’ to any page of your website

Design once, deploy everywhere. Embed any tracking page module into any webpage of your own website. From estimated delivery dates, marketing assets or product recommendations - make it a seamless experience.

Resolve in-flight delivery exceptions to improve customer experience

Proactively address delivery issues before shoppers experience them. Reach out to the consumer to improve their experience with your brand, whether that's with a reorder or a refund.

A blue and white image of a call center woman wearing a headset.

Provide quality customer support and quicker package resolution

Package incidents are inevitable. Empower Support reps to care for customers through the Track app for Customer Service Platforms: Salesforce Service Cloud, Gladly, and Zendesk.

Frequently asked questions

What is ecommerce order tracking and why is it important?

Ecommerce order tracking lets customers see real-time updates on their purchases, from processing to delivery. A clear tracking experience builds trust, reduces “Where is my order?” inquiries, and increases repeat purchases. On average, consumers check tracking 3–4 times per order while waiting for delivery.

How does ecommerce order tracking improve customer satisfaction?

Transparent order tracking keeps customers informed and reduces anxiety about when their purchase will arrive. By proactively sharing updates and delivery timelines, retailers can prevent frustration and build loyalty.

What should a great ecommerce order tracking page include?

A great order tracking page should show shipment status, estimated delivery date, carrier details, and any delays — plus match your brand’s look and feel. Adding helpful content or product recommendations turns tracking page visits into engagement opportunities. Track pages can convert at rates over 85% when designed with purpose. These pages are key for increasing engagement and capturing value long after checkout.

How can retailers reduce customer service calls with order tracking?

Accurate ecommerce order tracking reduces “Where is my order?” inquiries by giving customers self-serve visibility into their shipment status. Retailers that provide real-time updates have seen up to a 40% drop in support tickets. Proactive alerts for delays or changes prevent surprises and build trust, freeing service teams to focus on complex issues.

How can ecommerce brands personalize the order tracking experience?

Personalized order tracking includes branded visuals, customer name greetings, relevant recommendations, and tailored shipping updates. By turning tracking into a branded touchpoint instead of a generic carrier page, retailers can strengthen relationships, encourage repeat purchases, and increase click-through rates from tracking pages by up to 25%.

What is Narvar Track?

Narvar Track is a branded ecommerce order tracking solution that helps retailers keep customers informed post-purchase. It provides real-time shipment updates and accurate delivery estimates in a branded environment. This keeps shoppers engaged, reduces customer service inquiries, and turns the tracking experience into a loyalty-building touchpoint.

How does Narvar Track improve the ecommerce tracking experience?

Narvar Track gives retailers a fully branded tracking page with real-time shipping updates, intelligent delivery estimates, and proactive alerts. Instead of sending customers to carrier sites, it keeps them in your ecosystem, boosting engagement and reducing “Where is my order?” calls by up to 40%.

How does Narvar Track help reduce customer service costs?

By providing real-time ecommerce order tracking and automated notifications, Narvar Track reduces uncertainty and the need for customers to contact support. Retailers using Narvar Track have seen measurable drops in tracking-related inquiries, freeing up service teams and lowering operational costs without sacrificing customer satisfaction.

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The #1 Post-Purchase Platform Launches Shipping Insurance, Narvar Secure

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