Offer great post-purchase journeys, with a 15x boost in incremental revenue

Delivery notifications keep customers informed at every stage of the shipping process. Studies show that 83% of shoppers expect regular updates on their orders, and timely notifications reduce anxiety and build trust. This proactive communication can significantly improve satisfaction scores and increase repeat purchase rates for ecommerce retailers.

Order confirmation emails verify that the purchase was successful and summarize order details. Delivery notifications, on the other hand, provide updates once the order has shipped, tracking its journey until it arrives. Narvar Promise helps retailers deliver accurate estimated delivery dates, while Narvar Notify sends delivery notifications. Both are essential for a complete post-purchase communication strategy.

Delivery notifications keep customers informed and reduce uncertainty about their purchase. Proactive updates help prevent failed deliveries, lower support volume, and improve overall satisfaction, especially during peak seasons.

Retailers should send notifications for order confirmation, shipped, out-for-delivery, successful delivery, and any delays throughout the delivery journey. Advanced delivery notifications can include carrier updates, package location, and estimated delivery windows. It’s also important to send delivery notifications across multiple channels including email, SMS, and mobile push notifications, to reach the consumer where they tend to engage. This transparency helps customers plan for receipt of their orders and decreases the likelihood of failed deliveries or customer service inquiries.

It is an industry best practice to send delivery notifications at key milestones: order confirmation, shipped, out-for-delivery, and delivery completion. Retailers may also include updates for delays or exceptions. Sending 4 to 6 well-timed updates keeps customers informed without overwhelming them, while reducing “Where is my order?” inquiries by up to 40%.

Yes. Personalized delivery notifications that reflect the customer’s name, order details, and relevant recommendations create a more engaging experience. Research shows that tailored communication can increase customer loyalty and drive repeat orders by up to 20%. It transforms a routine shipping update into a branded touchpoint that reinforces trust. For greatest success, retailers should use consistent tone, visuals, and brand elements in all delivery notifications, including the company logo, colors, and signature voice in subject lines and message copy. Consistent branding turns transactional messages into an extension of the ecommerce experience, increasing engagement and click-through rates.

Narvar Notify goes beyond basic shipping updates by integrating carrier data, real-time tracking, and branded messaging in one platform. It also includes a much wider array of event triggers, so that consumers can be kept informed about the status of their delivery not only when things go right, but more importantly, when they go wrong. Retailers can fully customize notifications to match their brand voice, add personalized product recommendations, and deliver updates via email, SMS, and mobile push notifications. This creates a more engaging, loyalty-building experience than generic carrier emails.

Narvar Notify allows retailers to send delivery notifications via email, SMS, and mobile push notifications. The platform supports omnichannel delivery so customers can choose their preferred method of communication. This flexibility improves engagement and ensures critical updates are never missed.

Yes. Narvar Notify lets retailers personalize notifications with customer names, relevant order details, and dynamic product recommendations. This transforms transactional updates into engaging brand touchpoints, boosting open rates and encouraging repeat purchases while maintaining a seamless post-purchase experience.