Resource Library- How to Build Loyalty Like Amazon

How to Build Loyalty Like Amazon

Using Your Post-Purchase Experience to Take Customer Lifetime Value to New Heights

How to Build Loyalty Like Amazon

Using Your Post-Purchase Experience to Take Customer Lifetime Value to New Heights

Here’s how you benefit from taking 15-minutes to review this guide…

When it comes to providing a post-purchase experience that’s branded end-to-end, the elephant in the room is Amazon.

Amazon sets a high bar for post-purchase experiences. From their order confirmation pages, to their in-app shipping notifications, to their robust returns options, Amazon offers a level of scale, convenience, and speed that smaller retailers can’t compete with on their own. 

This whitepaper will help you understand the three keys to building brand loyalty like Amazon. 

In particular, it will show you how you can use the post-purchase experience to:

  • Educate customers
  • Set crystal-clear expectations
  • Streamline the customer journey
  • And, ultimately, turn one-off shoppers into lifelong loyalists

Here’s a brief snippet…

…Brands with an array of use-case-specific (e.g., YETI, Nuun, etc.) or high-price-point products (e.g., Dooney & Bourke, Russell & Bromley, etc.) must invest in education because it helps new-to-brand buyers understand how the product portfolio works. 

Many elements of the post-purchase experience—from order tracking pages to shipment notifications—can be used to educate and improve product adoption.

As an example, consider the luxury audio brand Sonos

Rather than use their order tracking pages to upsell, they used them for product registration and onboarding. Sonos promoted content with helpful information for new customers about product setup, usage best practices, and more. In addition to growing tracking page engagement, this education-focused increased customer trust which sent brand loyalty (and lifetime value) surging over time.

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