YETI Delights Customers Every Step of the Way

3.7

tracking page visits per online order

13%

CTR on tracking pages back to the YETI website

3.2%

conversion rate from traffic coming back to YETI through the tracking page
At YETI, creating a seamless experience across every possible touchpoint is top priority. The rough-and-tumble retailer goes above and beyond to please its outdoor-enthusiast customer base, whether they’re shopping for a backcountry trip, a fly fishing excursion, or a backyard barbecue. That dedication to customer needs is a large part of what sets the company apart from its competition.

“We incorporate unique product videos and beautiful imagery from influencers and Ambassadors to elevate every experience with the brand,” said Holly Dresden, Director of Digital. “We consistently work to embody the outdoor lifestyle and culture that YETI has been building for over 10 years.”

“We consistently work to embody the outdoor lifestyle and culture that YETI has been cultivating for over 10 years.”
Holly Dresden
Director of Global & Digital Ecommerce

Building a Tight Community Through Consistency

To witness this unique and extensive brand experience for yourself, all you have to do is check out YETI’s social media accounts. You can visit their Flagship store in Austin, Texas, which hosts frequent events with live music and barbeque, features an Insta-friendly 8-foot-tall stuffed brown bear, and serves up cold beer and bar snacks to stoppers-by.

YETI even elevates how you interact with them through the web. Having recently revamped their site to include a more interactive experience that helps customers find the right products in fun, easy ways, there’s an apparent desire to share the brand story while being innovative, witty, and helpful. Need a better sense of which cooler will fit in the bed of your truck? There’s a configurator to help with that. Want to know how much beer or ice will fit in your YETI? There’s a configurator to visualize that. These features go above and beyond the detail you would be able to experience in a brick-and-mortar store. Even the backgrounds have subtle movement to envelop you in the lifestyle. The site feels alive. We created a totally immersive content experience that’s also very commerce friendly, always keeping the customer in mind,” Dresden said of the overhaul.

Another place where YETI invests in the customer experience is during the post-purchase leg of the journey, which used to send customers to off-brand tracking pages that couldn’t always offer the most accurate delivery information. “I discovered Narvar’s tracking capabilities through other brands I shopped with,” said Dresden. “I’d go to check an order’s status, end up on the branded page, click through a marketing asset and end up buying even more. I saw the potential of that extended brand experience for YETI.”

By extending beyond the buy button, the team gained the opportunity to:

  • Delight customers with a truly end-to-end branded experience.
  • Gain creative control over every touchpoint along the YETI customer journey.
  • Drive more customer traffic back to the online retail store.

Across the board, YETI delivers a beautiful, relevant experience that its customers love, know, and trust. With Narvar, the brand stays connected to its customers even after a purchase has been made.

“With Narvar, we can give our customers the premium and authentic experience they want and expect from us while they’re waiting for their products to arrive for their next adventure.”
Holly Dresden
Director of Global & Digital Ecommerce

The Benefits: YETI Sees a 3.2% Conversion Rate from Traffic Coming Through the Tracking Page

As a result of implementing Narvar, YETI has seen several positive results:

  • On average, customers visit their YETI-branded tracking page 3.7 times per order.
  • Branded marketing assets on the Narvar tracking page bring 13% of visitors back to the YETI retail website, with 75% of them coming via mobile.
  • 3.2% of those coming back to YETI’s website from the Narvar tracking page end up converting again.
  • 9.8% of customers opt-in to receive SMS updates about their order shipment and delivery status.

Now, Dresden and the rest of the YETI team can ensure their customers never have to stray from the beautiful, branded experience they’ve so carefully crafted. “Our customers mean  the world to us, and we want to make sure they’re experiencing the brand in a fun and interactive way, every step of the way. With Narvar, we can give our customers the premium and authentic experience they want and expect from us while they’re waiting for their products to arrive for their next adventure.”


Company Info

Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions.

Results

3.7

tracking page visits per online order

13%

CTR on tracking pages back to the YETI website

3.2%

conversion rate from traffic coming back to YETI through the tracking page

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