Intelligent Retail Insights Service (IRIS)

Every interaction counts.
Power them with IRIS insights.

IRIS™ transforms the post-purchase journey, leveraging billions of data points to deliver precise predictions and personalized solutions.

Meet IRIS
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MEET IRIS

Transforming billions of consumer data points

into predictive and actionable insights.

IRIS™, the advanced intelligence layer behind the Narvar platform, enables brands to deliver trusted, scalable, and personalized post-purchase experiences. As the industry’s first solution of its kind, IRIS™ processes more than 42 billion annual interactions to uncover patterns, predict outcomes, and automate processes that would be impossible to manage manually.

Return Reason
Order Value
Account Age
Purchase Frequency
Payment Methods
Login Location
Claim History
Return Reason
Order Value
Account Age
Purchase Frequency
Payment Methods
Login Location
Claim History
Return History
# of Claims Filed
Origin Scan
Claim Frequency
Time of Purchase
Referral Source
Claim History
Return History
# of Claims Filed
Origin Scan
Claim Frequency
Time of Purchase
Referral Source
Claim History
Fraud Risk
Exception Status
Suspicious Payments
Shipping Address
Device ID
Carrier Scan
IP Address
Customer Ratings
Fraud Risk
Exception Status
Suspicious Payments
Shipping Address
Device ID
Carrier Scan
IP Address
Customer Ratings
Email Address
Visual Proof of Delivery
Billing Address
Destination Scan
Undelivered Scans
Coupon Usage
Claim History
Email Address
Visual Proof of Delivery
Billing Address
Destination Scan
Undelivered Scans
Coupon Usage
Claim History

Redefine what’s possible in post-purchase.
The future of intelligent personalization.

IRIS™ is the world’s first and only AI-powered platform designed to transform the post-purchase lifecycle into a strategic advantage, unlocking unparalleled insights for retailers to personalize experiences, safeguard operations, and drive sustainable growth.

Mitigate
Risk

Identify and mitigate high-risk 
behaviors while adapting to 
emerging patterns.

Enhance
Operational Efficiency

Streamline operations with 
predictive insights that unlock 
profitable growth.

Boost
Customer Loyalty

Deliver hyper-personalized 
experiences that deepen loyalty 
and increase lifetime value.

Mitigate risk

Retailers can spend up to $70 every time a potentially fraudulent delivery claim is submitted.

With Narvar Assist, retailers automatically identify bad actors from high-trust customers, providing exceptional experiences while lowering fraud-related expenses.

Learn more about Narvar Assist

ENHANCE OPERATIONAL EFFICIENCY

Today’s operators rely on expensive, manual analysis to uncover operational insights that are often outdated.

With advanced AI technology, retailers can unlock operational 
accuracy and cost savings with real-time routing recommendations, delivery estimates, and more—powered by billions of historic and live customer interactions.

Learn more about Narvar Promise
Learn more about Narvar Return & Exchange

BOOST CUSTOMER LOYALTY

Today’s brands offer experiences 
based on demographic trends and historic insights, missing critical personalization opportunities.

Imagine a world where retailers capture more revenue by delivering personalized, relevant upsell opportunities, loyalty journeys, and more.

Learn more about Narvar Notify
Learn more about Narvar Track
“IRIS is a transformative leap for Narvar, combining advanced machine learning and multi-model AI to deliver insights at unmatched scale.”
Ram Ravichandran, CTO of Narvar

KEY FEATURES

The power of data-driven intelligence

Advanced 
Machine Learning

Delivers tailored insights 
to optimize the customer journey.

Multi-Model 
AI Frameworks

Integrates diverse data 
models for precision and adaptability.

GPU-Powered Infrastructure

Supports high-speed, large-scale data processing for real-time decisions.

Continuous Learning

Evolves dynamically to improve predictions and outcomes over time.

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