Narvar and eTail partnered on this survey of 100 retail and eCommerce leaders to explore what’s working—and what’s missing—when it comes to modern customer journeys.

This report uncovers how retailers are using personalization, data security, and seamless cross-channel experiences to engage shoppers before, during, and after purchase. See how top brands are investing in AI, rethinking returns, and mapping the full journey to drive loyalty and lifetime value.

‍