Returns are no longer a back-office function. They’re a brand moment, a margin risk, and a loyalty opportunity rolled into one.

An effective returns platform does two things at once – it reduces cost and complexity while driving revenue and loyalty.

But most retailers only tap a fraction of what their returns platform can do. Revenue still leaks out through refunds. Fraud quietly erodes margin. Valuable data sits unused. And the returns journey remains a missed opportunity to engage shoppers when it matters most.

This ebook shows you how to change that.

Inside the guide

This practical guide walks you through five best practices to get more from every part of your returns platform. You’ll learn how to:

• Turn refunds into retained revenue 
• Personalize return policies to reward loyal shoppers and deter abuse
• Reduce operational cost with automation and system-wide visibility
• Use returns data to improve product quality, PDPs, and forecasting
• Engage shoppers to build trust and lifetime value

You’ll see what “good” actually looks like, with real-world scenarios and best practices you can apply immediately.

A return shouldn’t be the end of the journey. It should be the start of a better one.

‍