Salesforce’s Dreamforce is just around the corner. This year the world’s largest software conference includes four days of programming, more than 170,000 registrants, and an exclusive Metallica concert. With more than 2,000 sessions over the course of the event, planning your schedule can be a daunting task. To help, we’ve rounded up some can’t-miss sessions and meet-ups for retail leadership.
Shopper-First Retailing: What Shoppers Really Want8:00–8:40 AM, Palace Hotel, Twin Peaks
Kick off your Dreamforce experience with this session exploring shopping trends that are transforming the art of retailing, based on data gathered from more than half a billion shoppers. Adidas: Clearing Hurdles in the Race to 4 Billion in Sales10:30–11:10 AM, Metreon AMC Theatres, Level 3, Theater 15Hear Adidas discuss how they revamped their support operations to enable their goal of $4 billion in B2B and B2C sales by 2020. Multi-cloud retailers with international operations, make sure this session is on your calendar.Retail Innovator The RealReal Creates High-end Personalization for Shoppers11:00–11:20 AM, Palace Hotel, East TheaterSara Brooks, Director of Marketing at The RealReal, will discuss how TRR thinks about marketing and personalization amid changing shopper expectations. This session will be especially helpful to retail leaders using shopper history and data to increase segmentation and relevance in marketing.
Beyond the boundaries: The rise of the Unified Retail in Fashion & Luxury4:00–4:20 PM, Palace Hotel, West TheaterUnified Retail (UR) combines what shoppers love most about both the physical and digital worlds into a seamless experience, and the concept is gaining popularity. In this Trailblazer panel, you’ll learn about what UR should look like in the fashion and luxury world.Putting the Consumer (Data) Back in the Retail Consumer Experience5:00–5:40 PM, Palace Hotel, Twin PeaksDigital leaders from American toy manufacturer Melissa & Doug and Italian menswear label Boggi will discuss the role of data and omnichannel journeys in reaching consumers.
Retail Keynote: Be the Brand Your Customers Love9:00–9:50 AM, Marriott Marquis, Yerba Buena Salon 9Find out how Ralph Lauren, Shinola, and Brunello Cucinelli are using Salesforce to shape their brand experiences. Honest Company Creates Journeys to Change Their Customers' Lives for the Better2:00–2:40 PM, Palace Hotel, Telegraph HillLearn how the marketing team at Honest Company is recreating their lifecycle marketing to meet their customers during pivotal life moments.
Straight from 500 Million Shoppers: The Holiday Preview You Need to Know11:00–11:20 AM, Palace Hotel, West TheaterSalesforce experts will share their need-to-know holiday predictions, based on Commerce Cloud, Service Cloud, and Marketing Cloud Social Studio data generated from 500 million shoppers.Rituals Creates a Seamless Shopping Experience With Innovative Technology8:00–8:40 AM, Palace Hotel, Twin PeaksFind out how Rituals used technology to transform its brand, prioritize customer service, and deliver a UR experience to customers.
For more programming information, be sure to check out the Dreamforce retail and consumer goods trail map. While you’re at the conference, visit the Dreamforce Campground to learn more about future of consumer engagement and retail execution, and kick back with your retail industry peers in the Marketing, Commerce, and Retail and Consumer Goods Lodge (a.k.a. The Grand Ballroom at the Palace Hotel).Narvar will be at Dreamforce, too, sharing our insights into how retailers can extend their brands and inspire customer loyalty by focusing on the post-purchase experience. Contact us if you’d like to set up a time to discuss best practices.
Lawyer-turned-writer-and-editor covering everything from law and policy to puppies and shoes. Founder of www.Rockyt.style. Occasional group fitness instructor. Organizational superstar. Morally opposed to unnecessary jargon.