See how IWA uses smarter delivery promises and proactive post-purchase communication to build shopper confidence, reduce WISMO, and lift conversion.

Delivery certainty isn’t just an operational detail anymore. It’s part of the buying decision. In Narvar's latest shopper research, 49% of consumers said a reliable estimated delivery date at checkout would increase their likelihood to buy, and 70% rated accurate, on-time delivery as very important to their purchase decision.

For IWA Wine Accessories, a specialty retailer serving everyone from first-time wine enthusiasts to serious collectors, that certainty is part of the brand promise itself. Many of IWA's products need a signature or special handling to arrive safely, which means shoppers need more than a generic shipping estimate. They need a clear expectation before they buy — and visibility they can trust after the order is placed. 

Join Amy Mokris, Product Marketing Lead at Narvar, and Ben Argov, President of IWA Wine Accessories, for a conversation on how IWA used Narvar Promise, Track, and Notify to set the right delivery expectation before checkout and reinforce it all the way through delivery, without giving up control over how that experience shows up to customers.

In this 30-minute session, we'll explore:

• How IWA delivers certainty across a catalog that spans small accessories to climate-controlled wine cabinets, each with its own shipping and handling needs
• How proactive, branded updates cut avoidable WISMO contacts by 47%
• How dynamic, smart EDDs give shoppers confidence to buy, driving a 10% lift in checkout conversion and a 19% lift in PDP conversion

Watch the webinar on-demand