SAN FRANCISCO, June 7, 2022 - Narvar, the pioneer in post-purchase customer experiences, today announced a partnership with Klaviyo, a unified customer platform, to provide merchants with a solution to leverage Narvar’s post-purchase event data to intelligently prompt customer communications in Klaviyo. Merchants using both Narvar and Klaviyo will be able to use this data-rich offering to drive an increase in customer lifetime value and streamline backend workflows.
For example, data from Narvar’s post-purchase platform can automatically notify a brand that a particular customer is experiencing a shipping delay with their latest purchase, and that data will enable flows in Klaviyo to ensure that a customer doesn’t receive any new promotional messages until their order is delivered. Customers having a positive post-purchase experience with a brand can also be automatically targeted with follow-up promotions that fit their interests based on their data.
“Savvy brands understand the value of context and transparency when communicating with customers, which is why they work with industry leaders like Klaviyo and Narvar in the first place,” said Michael Haswell, Vice President of Global Partnerships at Narvar. “Through this integration, brands now have an even more comprehensive view of the customer, resulting in even more tailored communications to that customer and, ultimately, increasing the lifetime value of that customer.”
“The post-purchase experience is key to increasing your customer retention and loyalty - if you're taking the time to educate your customers, address their questions or concerns, and then generate the excitement around them getting their package on their doorstep with a strong post-purchase experience, that's what makes a difference between a mundane experience and an exceptional one,” said Michelle Kim, Director of Customer Experience at Studio McGee. “Ultimately, that’s what is going to make the difference between a one-time customer and a lifetime customer.”
Narvar pioneered how brands engage with consumers beyond the "buy" button through branded order tracking, delivery notifications, returns and exchanges. Today, Narvar's comprehensive Post-Purchase Platform empowers 1200+ of the world's most-admired brands including Sephora, Patagonia, Levi's, Sonos, Warby Parker, Home Depot, LVMH, and L'Oréal to deliver transparency, build trust, and grow customer lifetime value. Recognized multiple times by Fast Company as one of the most innovative companies, Narvar simplifies the everyday lives of consumers. For more information visit narvar.com.
Dan Jensen, PR for Narvar