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[NEW] Meet Narvar Assist: Delivery Claim Fraud Prevention Software Learn More →
IRIS delivers data-driven, actionable insights across the Narvar platform, empowering retailers to engage customers, streamline operations and drive profitable growth through intelligent personalization
SAN FRANCISCO - January 9, 2025 - Narvar, the #1 platform for intelligent personalization “beyond buy,” today unveiled IRIS (Intelligent Retail Insights Service) and Narvar Assist, its first implementation.
IRIS is a layer of intelligent technologies—machine learning, data intelligence and analytics—combined with industry domain experience and fueled by more than 42 billion consumer interactions annually across the Narvar customer base. Narvar’s dataset, second only to Amazon, cements its position as the leader in intelligent, personalized post-purchase experiences. As the first entrant to the post-purchase category, Narvar is now redefining it with AI.
Powered by IRIS, Narvar Assist offers delivery claims fraud prevention software that provides scalable, data-driven tools to reduce fraud, automate claims management and enhance customer satisfaction, addressing a $101 billion problem for retailers. As the first and only AI application of its kind at this scale, Assist represents a major technological evolution—not just for Narvar but for the industry.
By leveraging predictive intelligence with unmatched precision and agility, IRIS enables retailers to anticipate consumer behavior, optimize operations and create hyper-personalized experiences that drive loyalty and sustainable revenue growth. With IRIS, Narvar is redefining the boundaries of post-purchase while paving the way for the future of intelligent retail and omni-experiences.
Key benefits of IRIS:
“IRIS is a transformative leap for Narvar, combining advanced machine learning and multi-model AI to deliver insights at unmatched scale,” said Ram Ravichandran, CTO of Narvar. “By processing billions of interactions, IRIS powers unprecedented personalization and helps retailers tackle challenges like fraud prevention and operational inefficiencies.”
Assist leverages IRIS to identify bad actors from high-trust customers and personalize the outcomes based on brands’, retailers’ and merchants’ policies. Retailers using Assist report measurable impact, including a 25% drop in appeasement payouts and an 80% reduction in service inquiries within six months.
Key benefits of Narvar Assist:
“Narvar’s IRIS and Assist solutions unlock unprecedented levels of personalization in the post-purchase experience, which allows us to provide an exceptional customer experience while strategically optimizing our policies, streamlining and automating our operations, and reducing fraudulent abuse on both the outbound and returns shipping experience,” said Priya Buening, VP, U.S. Ecommerce at Levi Strauss & Co. “We’re excited for the precision and agility these new intelligent technologies will enable for Levi’s.”
“Since implementing Narvar Assist, we’ve seen a significant reduction in customer contacts, allowing us to resolve claims more efficiently and focus on delivering a better experience for our loyal customers,” said Braeden Conroy, Senior Customer Experience Manager at Dr. Martens.
Under the leadership of CEO Anisa Kumar and President and CRO Harish Mohan, Narvar is redefining post-purchase as a driver of loyalty and growth.
“Assist is just the beginning,” said Anisa Kumar, CEO of Narvar. “With IRIS as our foundation, we’re redefining the future of post-purchase, helping retailers unlock their full potential by turning every interaction into an opportunity to build trust, deliver on promises and grow their business.”
“IRIS and Assist together deliver measurable impact today while laying the groundwork for long-term growth,” added Harish Mohan, President and CRO of Narvar. “Retailers can now harness the power of AI to optimize their operations, reduce costs and drive loyalty, creating a competitive edge in a dynamic market.”
IRIS and Narvar Assist will be generally available on the Narvar platform beginning January 15, 2025. Live demonstrations will take place during NRF 2025: Retail’s Big Show in New York at the Javits Center’s Crystal Palace, Floor 3, Lounges 3 and 4.
Narvar is the #1 platform for intelligent personalization “beyond buy,” empowering over 1,500 of the world’s most admired brands—including Sephora, Levi’s, Sonos, Warby Parker and LVMH—to engage consumers, deliver seamless operations and grow their business. Powered by IRIS™ and billions of data points, Narvar transforms the post-purchase journey by delivering personalized insights that build trust, safeguard operations and unlock sustainable growth. From returns and exchanges to tracking, notifications and fraud prevention, Narvar sets the standard for data-driven retail experiences. To learn more, visit Narvar.com.
