Millennials—a generation that brings out a lot of emotions in a lot of people, one way or another. For retailers, it’s a generation in high demand. These 20 and 30-somethings wield a ton of spending power, like to shop online and in-store, and are loyal to the brands they love. How can brands and retailers woo more Millennial customers and reap the benefits of their unique purchasing habits and preferences? In order to shine some light on this oft-talked about generation, we whipped up a helpful infographic that highlights Millennial shopping trends, along with some helpful advice about how to win them over so they become lifelong fans and advocates.
Heather is Senior Content Marketing Manager at Narvar and has been working in the SF tech world for over 6 years. She has a bachelor's degree from CSU Long Beach and an MFA in writing from California College of the Arts.