BOOST BRAND LOYALTY

The right
conditions to shred
the mountain.

Every seasoned rider knows to wax their boards, zip up their layers, and check lift wait times and snow conditions before hitting the slopes. Loyal customers will do the same prep and research rituals when shopping online.

Meet customer expectations and boost loyalty with intelligent, personalized, and convenient options that ensure a smooth experience both on and off the mountain.

A woman wearing sunglasses and a white shirt hugs a snowman.
TIP #1

Power up with smart delivery estimates and ride the lift to higher sales.

Clear expectations reduce cart abandonment—full stop. Improve shopper confidence and influence conversion at every stage of the customer journey, from product pages to checkout.

AI is here and you can use it to supply intelligent delivery estimates powered by multiple machine learning models that continuously learn from your data.

Behind the scenes, update distribution center working hours, modify order cutoff times, and adjust packing days to ensure timely holiday delivery for your customers.

A screen with a blue background and a list of conditions.
17%
increase in customers adding items to their cart once they have accurate promise dates
TIP #2

Powder to the people!
Convenient options for all.

Today's shopper wants to control all aspects of the customer journey—including delivery.

Empower customers by allowing them to leave their own delivery instructions for your fulfillment partners—including pre-authorization for packages that require a signature—to ensure expectations are always met.

A woman is looking at her phone while standing on a deck.
TIP #3

King (or Queen) of the hill.

Personalization that builds CLTV.

Personalization is at the heart of customer lifetime value. Offer unique, individualized experiences built using customer data to increase lifetime value.

Tailor different rules (return policies, fees, final-sale rules, etc.) for different shoppers. Be stricter with first-time buyers and highly flexible with your high-value VIPs.

TIP #4

Offer customers item-level visibility,
from foggy peaks to clear summits.

Giving customers item-level visibility into their order status in the midst of such an unsteady fulfillment environment is difficult, but not impossible.

Use proactive communication and dynamic status updates to keep your shoppers “in the know” post-purchase. Send instant alerts any time a purchase arrives on the customer’s doorstep, or is ready for pickup, be it in-store or curbside.

A woman wearing a pink hat and a jacket is looking at her phone.
TIP #5

Hone your carve stop—simplify returns with local drop-offs.

Take the friction (and procrastination) out of the returns experience by letting customers drop off their “givebacks” at one of your stores or at a convenient, third-party location.

Go a step further by offering home pickup, allowing your customers to return products without getting off the couch. In the process, you’ll decrease dead inventory time and get merchandise back on the shelves in less time.

96%
of customers who are satisfied with the returns process said they’ll purchase with the retailer again.