When it comes to successfully scaling a company, Scott Dorsey knows his stuff. He co-founded one of the earliest marketing automation platforms which helped create the category: ExactTarget. Within just three years, they had built the company to the point that Salesforce acquired them for an enormous $2.5 billion, and rebranded it as their Marketing Cloud.Scott is now Managing Director of High Alpha, a venture studio which spins up new enterprise cloud companies from their headquarters in Indianapolis, as well as investing in other high-growth companies across the U.S. Narvar was one of their first investments, and we were thrilled to have Scott be the first speaker at our new San Francisco office a few months ago. Since we are at a key point in our own growth, he shared some of what he learned from growing a company while maintaining and evolving the culture, including what it meant to transition from ExactTarget's signature orange to Salesforce blue.
Andria is Director of Content Marketing at Narvar. She grew up in entertainment at iconic brands like EMI & MTV before pivoting to ecommerce, most recently at Walmart.com.