We’re thrilled to welcome Srivatsa Narasimhan to our growing global Narvar family!
Vatsa joins the team as VP of India Operations, and he’ll be in charge of building and scaling our India organization to enable growth plans for the company globally while also helping to establish presence in India and other emerging markets. He brings more than 20 years of experience in engineering, product management, and services—spanning enterprise products, social gaming, and telecoms—to the table here. Most recently, Vatsa was General Manager at Zynga India, where he managed a portfolio of three global products while managing a team of 100+.
But enough from us. Below, Vatsa shares a little about himself and why he’s so excited about working for Narvar.
What brings you to Narvar?
Ecommerce is one of the most happening spaces globally, and Narvar has established itself as a leader in a niche that addresses the core consumer experience within this space. That alone was enough to convince me to be a part of this awesome venture. Setting up and heading the India operations for the team is just icing on the cake!
How would you describe the market opportunity for Narvar in India?
India is the epitome of the emerging market. And the explosive growth we’ve seen in ecommerce here so far still doesn’t do justice to the potential market opportunity in India. Narvar is perfectly poised to tap into this potential with its extensive ongoing success with global brands.
What’s your favorite shopping experience and why?
I love buying stuff for my kids online that’s not readily available in brick and mortar stores. The ever-increasing demands of my kids (a 9-year old and a 4-year old) aren’t easily satisfied with what’s available in traditional stores, so I get to be their hero with just a few clicks!
What excites you most about working at Narvar?
As a regular online shopper, I can clearly see the value addition that Narvar can bring to the online shopping experience for India. This could be a game-changer for customer experience.
People sometimes talk about ‘gamification’ of different experiences to increase customer engagement, including in retail. Coming from the actual game industry, what’s your opinion on that?
Most mobile games these days use personal achievements and meaningful social interactions to drive player engagement. There are definite learnings to be had for the ecommerce industry. Creating ‘win’ moments (for example, racking up a certain number of loyalty points) and increasing the ‘social standing’ of an individual in the community (most helpful reviewer badging, for instance) are proven mechanics in the gaming industry that can be applied to customer engagement with a brand in retail.
Where do you see the most interesting developments in retail happening in the next year?
AI and machine learning will play a significant role in heavily personalizing customer experience in online retail. IoT (Internet of Things) isn’t that far away either, so I believe some very interesting times lie ahead.
Check out our recent press release to learn even more about Vatsa’s new role and what it means for the company. Welcome to the team, Vatsa!