Convincing the CFO to untie the purse strings for resources that enhance the customer experience isn’t easy, but it is critical.

Why?—Because a stronger customer experience leads to a better net promoter score.

And a better net promoter score improves customer acquisition, strengthens profitability, and—most importantly—improves revenue retention.

As retailers big and small embrace thriftiness and move away from the “growth at all costs” mindset, brands must focus on extracting maximum revenue from existing customers. 

Explore this whitepaper to better understand:

• How customer experience shapes the bottomline.
• What you can do to improve your NPS score as quickly as possible.
• Why major brands such as AirBNB view NPS as the most accurate predictor of retention.
• The real-world financial impact of NPS (so you can convince your CFO to invest more resources in the customer experience).